Quick-service operators count on couponing

Quick-service operators count on couponing

After years of using six direct-mail coupon drops per year to drive customers in when a new product or limited-time offer was introduced, El Pollo Loco this year increased the number of coupon mailings to nine, along with adding more online-coupon deals and “bounce back” coupons issued in stores to generate return visits.

The company has also tinkered with the type of coupons they offer to help build check averages.

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