Pizza Inn taps TDA as agency of record

THE COLONY Texas Pizza Inn Inc. has chosen TDA Advertising and Design of Boulder, Colo., as agency of record after a two-month review.

TDA will break a repositioning and brand campaign when Pizza Inn launches its 50^th anniversary promotion in July.

“Our goal is to have TDA position us for the next 50 years, helping us with the entire brand from positioning to new-concept development,” said Charlie Morrison, president and chief executive of the 335-unit chain.