DALLAS Pizza Hut has introduced Total Mobile Access, an ordering option it calls “the most flexible and easy to use in the pizza industry.”
The option allows customers to place orders from their mobile phones using text messages or by using Web-enabled phones.
Customers first must log on to www.pizzahut.com to create a “pizza playlist,” a list of up to four of their favorite orders. Then they can place an order either from their phone using a text code or through the Pizza Hit mobile website, which is automatically modified to fit a phone’s screen.
Chief marketing officer Brian Niccol said the launch of Total Mobile Access allows Pizzas Hut to offer more ordering access points than rivals Papa John’s and Domino’s Pizza.
“While our major competitors have either mobile ordering or text ordering, we’re the first to offer both nationally,” he said in a statement.
Domino’s introduced its mobile online-ordering site for Web-enabled phones last September. Papa John’s rolled text-message ordering in November.
Pizza Hut, a division of Louisville, Ky.-based Yum! Brands Inc., has more than 6,200 units in the United States.
