Pinkberry gives its ops a twist to handle volume

NEW YORK Frozen yogurt is back, and the long lines at Pinkberry, the largest in a new crop of concepts here, are forcing the company to make operational changes to handle the volume.

The chain, launched in Los Angeles in 2004, opened its first unit in New York last fall, and has added three more since as part of a plan to open more than 24 by the end of next year. There are currently 25 outlets in California.

But nothing prepared Dane Morrissey, area director

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