Papa John’s kicks off Super Bowl promo

LOUISVILLE Ky. To reward consumer loyalty and expand its opt-in marketing database, Papa John’s Pizza is offering registrants for its “The Countdown to Kickoff” promotion a large pizza for 25 cents if the opening kickoff during next month's Super Bowl is returned for a touchdown.

The promotion is part of Papa John’s 25th anniversary celebration and also makes use of the celebrity and expertise of former professional football player

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