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Operators see India as new land of opportunity

U.S. franchisors head to India to explore the market’s potential and challenges

India, a land that was long stricken with poverty, stymied by bureaucracy and at times showed overt hostility to foreign businesses, now beckons with a burgeoning middle class, relaxed restrictions on international investors, and a young population eager to try sandwiches, burritos, pizza and cinnamon rolls.

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