America loves the car. More than just a mode of transportation, the automobile can accommodate just about anything. People conceive babies, give birth and die in them. They change their clothes, put on makeup, read the paper, play games, talk on the phone, watch movies, sleep and—most importantly for the restaurant industry—eat in them.
The automobile industry responded to Americans’ desire for dashboard dining in the 1980s by devising built-in cup holders. The foodservice industry