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With a nod to McD, Yum airs a turnaround plan

NEW YORK Yum! Brands Inc. officials reportedly told analysts and investors Wednesday that it would follow the lead of archrival McDonald’s in attempting to turn around lagging domestic sales at its five major quick-service chains. The operator or franchisor of some 18,000 U.S. restaurants will focus on breakfast, late-evening sales, beverages and new menu items, including more healthful selections and desserts, Yum chief executive David Novak said at the company’s annual

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