ATLANTA The Mrs. Winner's Chicken & Biscuits quick-service chain has added a line of Belgian waffle items, including a Chicken & Waffles entrée platter.
The Belgian waffles introduction is part of the chain's move to diversify its breakfast lineup, the company said.
The Chicken & Waffles item features a Belgian waffle served with syrup and a choice of three marinated wings or two chicken strips. The dish is available all day, Mrs. Winners officials said.
According to Mrs. Winner's, the chicken and waffles combination came into being during the Harlem Renaissance, when jazz musicians would crave a combination of dinner and breakfast late at night after their performances.
Mrs. Winner's waffle lineup also includes a Breakfast Waffle Platter, featuring a Belgian Waffle, syrup, scrambled eggs and two sausage patties.
The chain said it is supporting the new waffle products with targeted advertising in the Atlanta and the Memphis and Nashville, Tenn., markets.
Mrs. Winner's, based here, operates or franchises 120 restaurants in five states.
