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McDonald’s tests burrito-size Snack Wrap

Despite all of the incremental sales McDonald’s has built between meals with its Snack Wrap products, the world’s largest hamburger chain still thought the portable dynamo could be bigger.

And so it is.

A spokeswoman for Oak Brook, Ill.-based McDonald’s confirmed a report from yesterday’s Chicago Sun-Times disclosing a test in some downtown Chicago locations of the Chicken Grande Wrap, a burrito-size version of the Snack Wrap.

The larger item sells for a suggested price of $3.99. Made with grilled or fried chicken, the Chicken Grande Wrap contains diced cucumber, sliced tomato, shredded cheese and lettuce, and comes in three varieties:

• Garden Ranch, with ranch sauce

• Roma Pesta, with tomato pesto and garlic aioli

• Santa Fe BBQ, with barbecue-ranch sauce, black beans and corn

The development of the Chicken Grande Wrap continues McDonald’s trend of diversifying its Snack Wrap line at different price points. The first two chicken versions of the tortilla-based product debuted in 2006 and still sell for about $1.49 in most markets. A Mac Snack Wrap followed last year, and this year McDonald’s rolled out the Angus Snack Wraps for $1.99, which basically shrunk their premium Angus Third Pounder burgers into a snack size.

Earlier this year, some Southern California McDonald’s outlets reportedly tested $2.99 Mini Meals, which combined either the Chicken Snack Wrap or Mac Snack Wrap with a small drink and small fries.

McDonald’s operates or franchises more than 32,000 restaurants in more than 100 countries.

Contact Mark Brandau at [email protected].

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