McD targets young men with web promo

OAK BROOK Ill. McDonald's Corp. is targeting young males with an interactive online marketing program called "Burgercon," urging them to "challenge another friend" to eat at McDonald's by e-mailing the webside address to them.

The site features a heavy-metal-themed plug for the heft of the chain's burgers, delivered in a tongue-in-cheek style.

The campaign also uses pre-roll video ads and banners and is running

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