DALLAS The 40-unit Maggiano’s Little Italy chain is scheduled to roll out a menu on Feb. 12.
Tom Ennis, vice president of marketing for the Dallas-based holding of Brinker International, said the revamp is the most comprehensive change for the Italian-American-themed casual concept in about 15 years. One goal is to build lunch business, which represents about 35 percent of sales.
A number of dishes will be added to represent the classics of specific Italian neighborhoods in various cities across the country. The dishes have tested well in eight markets, said Ennis.
Highlighted “Little Italy Favorites” include a baked ziti and sausage from Chicago’s Taylor Street neighborhood; a braised-beef cannelloni from New York; a lobster ravioli from Boston; and a chicken cacciatore from Philadelphia.
The new menu includes a new array of entrée salads, including a roasted chicken and arugula; steak and gorgonzola; and Italian antipasti. Wine has also been incorporated into the menu through recommended pairings.
