KFC Extends ‘Bucket’S Back’ Campaign With Consumer-Generated Video

LOUISVILLE KY. KFC has extended its “The Bucket’s Back” TV campaign with a 15-second spot that consists entirely of consumer-generated video pulled from various Internet sites. —

The spot, developed by Draft/FCB Chicago, is the latest ad promoting KFC’s switch to a nonhydrogenated cooking oil free of trans fat. —

The commercial debuted during the finale of “American Idol.” —


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