HOUSTON JCS Holdings Inc., parent of the 113-unit Joe's Crab Shack chain, said Thursday it had changed its name to Ignite Restaurant Group.
The name change comes as the company plans to open a fourth unit this fall of its new Brick House Tavern + Tap concept, which launched last year.
“Our new name better reflects who we are and where we are going," said Ray Blanchette, the company's chief executive. “Ignite Restaurant Group is a portfolio of unique restaurant concepts fused together by a common commitment to provide guests with memorable and matchless dining experiences.”
JCS Holdings had been the company's name since 2006, when the private-equity group J.H. Whitney Capital Partners LLC of New Canaan, Conn., bought the chain from Landry’s Restaurants Inc.