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James Greco

James Greco

James Greco, chief executive of Bruegger’s Bagels, says he could have wound up in any industry, but a fluke opportunity set him on the path to an 18-year foodservice career.

Initially, Greco followed his father’s footsteps into law. The two practiced together for several years until his father’s retirement, then Greco decided he would prefer to be in business.

“I knew I liked it, and I liked it better than law,” he says. “So I started doing consulting for companies that had

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