Jamba Juice launched its new Fruit & Veggie Smoothies line on Tuesday after recently hinting to analysts that the company would be adding fruit and vegetable blends to the menu.
James White, Jamba Inc. chief executive, also said Jamba Juice would expand on its test of adding frozen yogurt and roll out new breakfast products to build traffic across dayparts. The moves are part of an ongoing effort to position the concept as a “healthy active lifestyle brand.”
The new smoothies are available in three flavors:
● Berry UpBEET, which combines strawberries and blueberries with the juices of carrots, beets, broccoli and lettuce.
● Apple ‘n Greens, a blend of apple-strawberry juice with the juices of dark leafy green vegetables, carrots and lettuce, along with spirulina, peaches, mangoes and bananas.
● Orange Carrot Karma, which combines carrot juice, orange juice, mangos, bananas and ice.
The new smoothies do not include high-fructose corn syrup or artificial flavors or preservatives. All three also contain fewer than 250 calories in the 16-ounce size.
From March 21 through March 30, guests that print out a coupon from Jamba Juice’s website can try two smoothies for $5.
Susan Shields, Jamba’s senior vice president and chief marketing officer, said, “For 20 years we have been providing our fans with real whole fruit in our great tasting, better-for-you smoothies, but we had yet to incorporate fruit’s ever-important cousin, vegetables. With the Jamba Fruit & Veggie Smoothies, we are not only providing a convenient way to get your daily servings of fruit and vegetables, but one that tastes great.”
Parent company Jamba Inc. operates or franchises 743 locations of Jamba Juice.
Contact Lisa Jennings at [email protected]