Jack in the Box tries bowling for burgers

SAN DIEGO Hoping to strike brand affinity gold by discouraging bowlers from rolling strikes, Jack in the Box Inc. is teaming with social clubs in a number of major cities to stage "GutterBowl" leagues in which the lowest score wins.

San Diego-based Jack in the Box is the operator and franchisor of the 2,170-unit namesake quick-service chain known for advertising that stars "Jack," the chain's quirky, fictitious, clown-headed chief executive mascot. It is

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.