Jack in the Box retools fries

Jack in the Box retools fries

SAN DIEGO After getting feedback from customers, Jack in the Box said it is rolling out new French fries to its 2,200-unit chain.

The San Diego-based burger chain said it has changed the way it makes fries by improving the crispness, temperature and freshness of the popular side item.

“Fewer menu items generate more polarizing opinions than French fries,” said Tammy Bailey, Jack in the Box's division vice president of menu marketing and promotions.

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