For the first time ever, celebrity chef Tyler Florence plans to open his own restaurant. In fact he says he’s opening three restaurants—two in the San Francisco area and one in Napa, Calif. He’s also in the process of expanding his line of retail products and stores. In between, he still finds time to tweet to his 66,000 followers on Twitter.
What are the benefits and challenges of opening new restaurants in this economy?
You know, this economy has been tough on