Fresh City pushes southward through deal with Grimes

NEEDHAM Mass. Fresh City, a 17-unit fast-casual concept concentrated in New England, has signed an area development deal with Rob Grimes, president and chief executive of Accuvia, the technology consulting, events and publishing firm in Potomac. Md.

According to terms of the agreement, Grimes, who also is the cofounder with Nation’s Restaurant News of the International Technology Foodservice Exposition, or FS/TEC, agreed to develop at least 40 Fresh City outlets

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