Ford: Tech can help bridge generational divide

Ford: Tech can help bridge generational divide


GRAPEVINE Texas Andy Ford, chief insight officer for Noble Communications and "WaveMaster" of CultureWaves, told FS/TEC 2008 attendees that demographic evolution is significantly altering the consumer landscape and the ways in which foodservice companies should communicate with consumers.

Ford, whose firm tracks changes in culture and reports on shifts in people's behavior as they occur, said three generations are having more impact on social change than any

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TAGS: Technology
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