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Fleming's goes mobile with wine-dine-direction data


NEWPORT BEACH Calif. Fleming's Prime Steakhouse & Wine Bar, based here, has formatted for Web-enabled cell phones and PDAs information about its "Fleming's 100" wines-by-the-glass program, as well as menu details and maps and directions to the chain's 57 restaurants.

Summaries and labels for the wines featured in the "100" program are categorized by their varieties and made available, along with general information about Fleming's, at the chain's new mobile website.

"Our wine program is at the core of our dining experience, and gives wine lovers detailed information on the Fleming's 100 from the convenience of their mobile phone," said Marian Jansen op de Haar, Fleming's director of wine. "Now no matter where our guests are traveling they will be able to find the perfect bottle of wine quickly and easily."

TAGS: Technology
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