Feast for the eyes, business: Restaurateurs begin embracing digital signage


Digital signs can generate a return on investment, or ROI. Sure, everyone knows they're dynamic and eye-catching and that they can tempt a potential guest with mouthwatering images or upsell a hungry customer. But now those giant, splashy screens also are delivering real benefits for restaurateurs, who are discovering savings and increased sales in those pixels.

Clint Eatherton and his partners in Seventh Heaven Restaurants projected that they would recoup their

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