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Fastest Growing Chains: No. 4 Southeast QSR LLC

Fastest Growing Chains: No. 4 Southeast QSR LLC

This is part of an exclusive online series by Nation's Restaurant News and Chain Store Guide, profiling the restaurant industry's top 10 growth chains. Go to's Special Reports page to read more profiles highlighting the industry's fastest-growing players based on five-year unit growth rates.

Southeast QSR LLC is a Taco Bell franchisee with 58 restaurants in Alabama, Florida, Georgia, Mississippi and South Carolina.

The Taco Bell chain, which totals about 5,600 U.S. locations, is a division of Louisville, Ky.-based Yum! Brands Inc., which also owns the Pizza Hut, KFC, Long John Silver's and A&W All American brands. For Yum's March-ended first quarter, Taco Bell's U.S. same-store sales fell 2 percent.

So far this year, Taco Bell has emphasized value and its Fresco line of more healthful offerings. It kicked off the year with a marketing push behind its Drive-Thru Diet slate of items that each hold no more than 9 grams of fat. The chain also continues to promote its “Why Pay More?” value menu.

Southeast QSR typically emphasizes community involvement, participating in such programs as the Wounded Warrior Project, the Armed Forces Families Foundation, Awesome Effort and Summer Reading programs and Freedom Bells, which support local military families.

As a special offer to readers of Nation's Restaurant News, a $210 discount off of any Chain Store Guide chain restaurant database or directory is offered through June 1, 2010. Access Chain Store Guide's in-depth profiles of the top 7,100 restaurant chains with more than 31,000 contact names and 12,000 personal e-mail addresses for the top executives, chefs and decision makers in the restaurant industry. To take advantage of this special offer, visit Chain Store Guide and use the promotion code 210NRN at checkout.

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