California Tortilla president Bob Phillips says his 37-unit fast-casual Mexican chain closed out the year with same-store sales down a couple of percentage points.
It was, he notes, “a first” for his 14-year-old, Rockville, Md.-based brand.
But, Phillips acknowledges, while it is “not business as usual, we’re OK at that level.”
“We’re working with our managers and franchisees, and the message to them is that it’s all about execution now,” he says. “People have money to spend