Extreme Pita tries mobile couponing in U.S.


MISSISAUGA Ontario Quick-service chain Extreme Pita, based here, has launched for its 27 U.S. units an alternative to traditional couponing in the form of digital coupons aimed at users of Web-enabled and text-message-capable cell phones and personal digital assistants, or PDAs.

The chain is offering subscribers to San Jose, Calif.-based Cellfire Inc.'s mobile couponing service a free combo meal when they order a regular-size pita and a $2

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