Dunkin' Donuts goes back to its roots

Dunkin' Donuts goes back to its roots

CANTON Mass. After years of promoting its coffee, sandwiches and other non-doughnut offerings, Dunkin' Donuts is putting the spotlight back on its namesake sweet treats.

The Associated Press reported that Dunkin' Donuts is launching a major doughnut-focused marketing push, its first since 1997. The $10 million campaign features TV, radio and online ads, the AP said.

On Wednesday, the 8,800-unit chain announced several doughnut promotions,

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