Skip navigation

Domino's shifts spotlight to chicken

After reformulating its pizza, chain looks to revamp chicken dishes

Domino’s Pizza is following the successful marketing effort that focused on its reformulated pizza with a new product revamp and advertising campaign highlighting its chicken wings and boneless chicken.

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.