DALLAS Dave & Buster’s is set to break a branding campaign Jan. 7 under the tag “Eat. Drink. Play.”
The campaign, titled “Flashback” and created by Slingshot of Dallas, differs from previous marketing efforts by the restaurant-entertainment chain, which had relied largely on promotional campaigns.
Two spots will air on a variety of cable networks. The campaign also includes in-store material, online initiatives and radio spots.