MINNEAPOLIS Dairy Queen is rolling out a line of Iron Grilled Sandwiches, parent International Dairy Queen said.
The line includes a Turkey and Swiss; a Classic Club, made with turkey, ham and cheddar cheese; and a Supreme BLT. All three are served on panini-style bread with lettuce, tomato, bacon and garlic mayonnaise. Dairy Queen also is adding a grilled cheese sandwich to the kids' menu as part of the Iron Grill rollout.
Average prices for the new sandwiches are $4.05 for the Turkey and Swiss and the Classic Club, $3.80 for the Supreme BLT and $2.65 for the grilled cheese.
Dairy Queen said it would test a Chicken Bruschetta grilled sandwich later this fall.
The 5,600-unit chain is promoting the Iron Grilled Sandwiches with national TV spots and local radio, print and billboard advertising in some markets.