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CPK rolls full-menu online ordering

LOS ANGELES California Pizza Kitchen Inc., which operates or franchises 221 casual-dining restaurants, said this week that all of its full-service restaurants now accept online orders and payment for take-out, curbside and catering business at

The online ordering system, from technology services provider Kudzu Interactive, features automated suggestive selling and allows users to specify a future date and time for pickup, among other functions.

CPK co-founders and co-chief executives Rick Rosenfield and Larry Flax said this week they were proud to be among the first casual-dining operations to make its full menu available for online ordering. Initial customer feedback has been positive, they added.

In addition to the full-service restaurants, CPK and its franchisees operate 25 fast-casual CPK ASAP outlets. For the company’s latest December-ended fiscal year, California Pizza Kitchen restaurants in the United States generated estimated systemwide sales of $642.0 million. The company has been struggling against declining same-store sales this year, like most in the casual-dining sector. For the quarter ended Sept. 28, same-store sales fell 2.4 percent.

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