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Cosi bolsters breakfast offerings

Cosi bolsters breakfast offerings

DEERFIELD Ill. Joining other quick-service and fast-casual operators looking to capitalize on breakfast sales, Cosi has revamped its morning menu to include new breakfast sandwiches, quiche and the increasingly popular oatmeal.

Cosi's new breakfast sandwiches include a Western Omelettte Croissant, a Garden Pesto Omelette Croissant and a TBM Omelette Bagel made with tomato, basil and mozzarella

“We wanted to create craveable breakfast menu items,” said Jill Lawrence, director of marketing for Cosi. “We also wanted to introduce quick and portable items such as the quiche and oatmeal that are also craveable.”

Cosi's new oatmeal is made with steel-cut oats with a choice of two toppings. Oatmeal also has featured prominently in Starbucks and Jamba Juice's moves to ramp up breakfast sales.

The morning menu at Cosi also offers two kinds of quiche and fresh-fruit parfaits. Cosi said it received positive feedback from customers when it began testing the menu items last year.

Cosi operates or franchises 146 restaurants in 16 states.

Contact Dina Berta at [email protected].

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