Chili’s to tout ribs with new ‘Pepper’ tagline

DALLAS Chili’s Grill & Bar has launched a ribs promotion to support the debut of the casual-dining chain’s new ad tagline, “Pepper in Some Fun.”

Hill Holliday of Boston created the tag to target diners who “want to experience something new and want to break out of the everyday monotony,” said Kevin Moehlenkamp, the agency’s chief creative officer.

The agency won the $100 million-plus account in September, replacing Chili’s longtime agency GSD&M of

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