TAMPA Fla. Checkers Drive-In Restaurants Inc. has hired Terri Snyder as executive vice president and chief marketing officer for its 800 Checkers and Rally’s Hamburgers restaurants.
Snyder, who has more than 20 years of marketing experience in foodservice, most recently was senior vice president and chief marketing officer for Carlson Restaurants Worldwide, where she oversaw all marketing activities for T.G.I. Friday’s USA, T.G.I. Friday’s International and Pick-Up Sticks.
She replaces Richard S. Turer, who left Checkers last month to become vice president of marketing for the 126-unit Bonefish Grill, a division of OSI Restaurant Partners Inc.