Charley’s Grilled Subs adds cookies to kids’ meal

COLUMBUS Ohio Responding to other quick-service brands’ intensive marketing of their kids’ meals, Charley’s Grilled Subs, a 382-unit sandwich chain, will add a two-pack of Oreo cookies to its existing kids’ meal of three chicken fingers, fries and a drink.

“We had never really focused on our kids meal,” said Betsy Wright, Charley’s marketing director, noting that larger chains, such as McDonald’s and Burger King, do marketing tie-ins with movies or give away toys with

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