Chains target young consumers via virtual branding in new video games

With sales of video games reaching near-parity with movie box-office revenues, restaurant chains are steadily increasing their brand presence in games as marketers in all industries boost their spending on gaming tie-ins toward a projected $2 billion globally by 2012.

Foodservice remains eager to grab larger shares of the coveted 18-to-34-year-old demographic that loves video games, and makers of them say those consumers are responding positively to all sorts of in-game brand

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