Chains cheer sales-building advertising mascots

Chains cheer sales-building advertising mascots

If ever there were a time for restaurants to engage TV viewers with a memorable ad character, this could be it.

Nielsen Media Research recently reported that only a third of TV viewers could recall any commercials they saw, based on findings from the company’s consumer engagement panel. And restaurant chains, like other marketers, still have to contend with consumers fast-forwarding through commercials on digital video recorders, now used in an estimated 17 percent of U.S. households.

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