Chains aim to localize messages, engage guests with promotions via out-of-home video networks

Just as restaurants embraced the Internet when they realized it could reach their audiences, more chains are subscribing to out-of-home video networks and counting on their place-based marketing strengths to reach existing customers.

Einstein Noah Restaurant Group is among the latest companies to add an out-of-home video network to its marketing arsenal. It recently signed with Ripple, whose video screens are located in specialty retail locations and feature entertainment and news

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