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Burger King the latest wrap star with new snack

Burger King the latest wrap star with new snack

MIAMI Burger King has introduced a Spicy Chicken BK Wrapper, joining many of its quick-service competitors in offering snack-sized chicken wraps.

The Spicy Chicken Wrapper, available for a limited time, is made with a Spicy Chick'n Crisp patty, a three-cheese blend, lettuce and Southwest Sauce in a flour tortilla. Earlier this year, Burger King rolled out a breakfast wrap, called the Cheesy Bacon BK Wrapper, which the chain said has been made a permanent part of its morning lineup.

Both Wrappers are on Burger King's value menu at a suggested $1.39 each.

Burger King is supporting the latest Wrapper with an ad campaign starring the chain's mascot, The King, as a "reverse pickpocketer" who slips cash in customers' pockets. The campaign launches Sept. 1 and includes a 30-second TV spot, which can be seen here.

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