Building sales, better bodies

Building sales, better bodies

Restaurateurs are learning to navigate the ever-changing and often-rocky landscape of health, nutrition and diet, a territory that might be called the internal ecosystem of the consumer.

Operators who offer a wide array of menu items, marketing programs and technological tools to help patrons address dietary concerns are finding the path to healthful eating no less confusing than their customers do.

“The consumers’ heads are spun from what they read in the papers and

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