PLANO Texas The 310-unit Bennigan’s Grill & Tavern on Tuesday debuted a value-focused Lucky Three promotion.
Bennigan’s, a division of Metromedia Restaurant Group here, is offering the three courses for $10.99 through June 16. Guests can mix and match items from the Lucky Three menu, which includes such popular Bennigan’s dishes as the boneless Buffalo wings appetizer, the Monte Cristo sandwich and the Death by Chocolate dessert.
“This is a different type of promotional menu for us,” said Susan Karlen, director of marketing for Bennigan's. "Instead of introducing new menu items, we are focusing on classic favorites and putting the emphasis on value."
The value message is enhanced with the tagline: "The Economical Way to Stuff Your Face."