The $6 billion gorilla: The Starbucks effect


Espresso, historians tell us, was given to the world by Italians in the early 20th century. It would take a quirky Seattle retailer with New Age proclivities to move it into storefronts, malls, airports and book stores - not to mention bowling alleys, gyms, the concession areas of gas stations, parent-teacher nights, baseball stadiums, the nearest 7-Eleven, Aunt Susan's dinner party, restaurants and several major quick-service chains. Wherever consumers gather today, chances are they'll

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