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Google to unveil new research in MUFSO keynote

Internet search giant to share key ways to win the consumer journey from search to dining decision

When a customer wants to find a restaurant, they turn to Google. Now, Google is about to turn the tables to share its new research — on how to win guest traffic — in a keynote presentation at the MUFSO conference in Denver.

This will be the first time the technology company will share this consumer journey research and the top ways restaurants can take advantage of digital tools to turn browsing consumers into paying customers.

“Google is the premier search partner for businesses and the foremost expert on consumer behavior, making the company a perfect partner to present content at MUFSO that benefits all conference attendees,” said Sarah Lockyer, group publisher of Nation’s Restaurant News and the Informa Restaurant & Food Group.

“We’re eager to welcome Google as we know all this new presentation of consumer research will result in restaurant winning traffic. MUFSO and Nation’s Restaurant News are always committed to content that helps the foodservice industry grow.”

The MUFSO keynote, “3 new ways to get customers through your doors,” will take place in the Sheraton Denver Downtown on Wednesday, Oct. 15 from 8:15 to 9:15am. MUFSO is the premier educational conference for restaurant executives. Powered by Nation’s Restaurant News, MUFSO is where leaders connect, ideas emerge and partnerships advance. For more information and to register, visit

Consumers are increasingly looking for restaurant options near them that are easy to access and offer new experiences. In today’s mobile-first world, consumers turn to smartphones to discover and explore what they want to eat. In fact, Google’s mobile "restaurants near me" has been the most popular "near me" search for the past five years.

Restaurants have a unique opportunity to take advantage of digital assistance to turn consumers into their customers.

The keynote, sponsored and presented by Google, will help restaurants be prepared for what’s ahead with marketing innovations, technology and research takeaways.

Cedric Dupont, Google’s director of product management of local ads, and Igor Liskovets, Google’s director of global online to offline advertising solutions, will deliver the keynote.

Presented by Nation’s Restaurant News, the 60th Annual MUFSO Conference brings together the restaurant industry’s top leaders to share business insights that are laser focused on moving the restaurant industry forward.  MUFSO is scheduled for October 14-16, 2019 at the Sheraton Denver Downtown. For more info visit For sponsorship/exhibit information contact [email protected].

©2018 Google LLC All rights reserved. Google and the Google logo are registered trademarks of Google LLC.

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