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Delivering the Digital Restaurant: How to convert fans through first-party channels

Slutty Vegan’s president discusses the brand’s innovative use of text messaging, website interactions, social media, and more.

Carl Orsbourn and Meredith Sandland, contributors to Nation’s Restaurant News’ Speakerbox byline series and authors of the books “Delivering the Digital Restaurant” and “The Path to Digital Maturity,” joined NRN live at our recent CREATE Experience in Palm Springs, recording episodes for their podcast The Digital Restaurant.

In the next episode — the second of eight bonus episodes where they explore with special guests each chapter of “The Path to Digital Maturity” — Orsbourn and Sandland interview Jason Crain, president of the buzzy Atlanta-based fast casual Slutty Vegan. They ask Crain about Slutty Vegan’s ability to convert fans by driving first-party channel success.

This episode will let you peek behind the curtain to see how big brand experience with the likes of Amazon and Shazam has informed their customer engagement. As they delve into Slutty Vegan’s innovative use of text messaging, website interactions, social media, and how they handle customer feedback, nothing is off the table.

Pinky Cole's key executive colleague offers you a journey into a distinct 1P experience for its customers. They explore their use of QR codes that catapult customers into a their heavily branded world and leads to higher frequency of orders. Check out how they've made a statement with their packaging and created a frictionless ordering experience. Strap in as we venture into the future of augmented reality in restaurant spaces and how it could potentially redefine your dining experience.

Stream the episode below. For the first episode on how to be found on DoorDash, click here.


Meredith Sandland and Carl Orsbourn are co-authors of “Delivering the Digital Restaurant: Your Roadmap to the Future of Food” and “Delivering the Digital Restaurant: The Path to Digital Maturity.” After each spent 20-plus years in corporate strategy and retail food, Meredith and Carl each concluded that food in America was changing. They left their corporate jobs in search of innovation that would transform the restaurant industry. Ghost kitchens, virtual brands, digital marketing, the gig economy and lean operations are at the heart of the future they envision.  Carl is the COO of Juicer, a restaurant dynamic pricing company.  Meredith is the CEO of Empower Delivery, software that powers delivery-centric kitchens. Subscribe to their newsletter and podcast at

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