Taco Bell is launching the Big A** Mexican Pizza just in time for the Super Bowl to select fans in Glendale, Ariz. — home of the 2023 Super Bowl on Sunday, Feb. 12.
Available to select Taco Bell Fire! Tier rewards fans who were chosen at random in January via the app, the pizza is four times the size of a traditional Mexican Pizza and is meant to be shared.
“At Taco Bell, the only brand we’re trying to top is ourselves. The return of the Mexican Pizza in 2022 was a massive success driven by our fans, which is why we wanted to innovate on what they loved most and show up with an unexpected innovation that no one ever saw coming,” said Sean Tresvant, global chief brand officer in a statement. “Though we’re not officially participating in the big game this year, we’re ecstatic to give select fans in Glendale, Ariz., and nearby cities the ultimate Taco Bell experience to elevate their watch parties.”
The pizza is part of a bundle these select fans will receive including Crispy Chicken Wings, Taco Party Packs, Nachos Party Pack, Cinnamon Twists, Hot Sauce, and the new Starry lemon-lime flavored soda.
There’s also an experience available to select fans and their plus-ones happening in Scottsdale, Ariz., where Taco Bell partnered with Los Angeles-based hospitality group h.wood. The experience — called h.wood Homecoming — is on February 10 and will be when Taco Bell unveils the Big A** Mexican Pizza for the first time. Taco Bell is an official sponsor of the h.wood Homecoming party.
Fans who were not chosen for these experiences can still participate, albeit not with the larger pizza. Customers will receive a free Mexican Pizza with a $20 minimum through in-app purchases.
This is the latest iteration of the Mexican Pizza from Taco Bell. Last year, the chain introduced plans to test a Cheesy Jalapeno variation as well as a Triple Crunch variation.
Taco Bell also relaunched wings last month as part of a limited-time offer after great success in January 2022.
Contact Holly Petre at [email protected]
