McDonald’s Corp. is inviting customers to help celebrate its employees in a new “Thank You Crew” initiative that launched this week.
The Chicago-based burger brand kicked off the program with former McDonald’s worker-turned-rapper, Lil Yachty, surprising a restaurant team in his hometown of Atlanta.
The “Thank You Crew” initiative invites customers nationwide to hep recognize McDonald’s crew members and managers who go above and beyond typical duties.
“So many of our customers have shared special moments with our crew – from celebrating important milestones in their lives to helping them get through the day with that special treat,” said Tiffanie Boyd, McDonald’s USA chief people officer, said in a statement.
“Our franchisees are thanking their restaurant crew in unique, meaningful ways for all this and more,” Boyd said. “This program was inspired by them, and I can’t wait to celebrate even more outstanding crew as new thank you's start rolling in.”
Customers can submit their crew member stories at mcdonalds.com/thanks.
One such reward was this week’s visit by rapper Lil Yachty to surprise workers at an Atlanta restaurant. Lil Yachty, a former crew member himself as Miles Parks McCollum, shared a McChicken and fries with the team.
“I learned a lot working at McDonald’s before my music career took off, and this visit brought those memories right back,” said the rapper. “I give huge credit to all the McDonald’s crew showing up and working hard every single day. They deserve big things, real celebrations, and I’m here for that.”
McDonald’s said other celebrations might include “a party with friends and family at the restaurant, a surprise delivery of flowers and balloons, free tickets to see their favorite artist or sports team, or even a weekend getaway,” the company said.
McDonald’s USA LLC has about 13,500 restaurants in the United States, with about 95% owned by franchise operators.
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