Dunkin’ is rolling out special treats and costumes for Halloween season, including a seasonal coffee drink and a new version of its Spider Donut.
Starting Oct. 16, the chain of more than 13,000 locations worldwide will be offering North American customers a Potion Macchiato, which is made with espresso, milk, and purple marshmallow ube flavor to give the drink a seasonally appropriate hue. Prices will vary by size and location but a medium hot macchiato is generally around $5.09 and an iced one is around $5.39.
To match that color scheme, this season’s Spider Donut, which in past years has been a yeast doughnut with orange icing and a chocolate glazed Munchkins doughnut hole decorated to resemble a spider — with white icing for eyes and chocolate legs — has purple icing instead. It will be around $1.99, although as with all of its items, Dunkin’s pricing is set by individual franchisees.
The chain is also dressing up its classic vanilla, chocolate, and strawberry frosted doughnuts with chocolate and orange sprinkles for around $1.99.
Additionally, the chain, which is owned by Atlanta-based Inspire Brands, is offering a Munchkins Bucket and clothing and other merch including DunKings Tracksuits.
Football fans likely saw the tracksuits during a Super Bowl commercial featuring football legend Tom Brady and actor and Dunkin’ spokesman Ben Affleck, among others, in a fictional band called the DunKings.
Dunkin’ said the tracksuits sold out “in record time” when they were offered in January. They’re now back at shopdunkin.com for $60 each for the jacket and pants, for a total of $120 for the outfit. A kid-sized DunKids version is $80, and a DunKings Halloween costume comprised of a long-sleeve jersey, bucket hat, and sunglasses, is $44.99.
A DunKings branded bucket hat and tumbler are $40 each and a Spider Donut inflatable, in the classic orange color, is $55.
The seasonal Munchkins Bucket is purple this year, and decorated with a Halloween motif. It’s large enough to hold 50 doughnut holes, which sell for $13.99 on the chain’s catering menu.
Those items round out Dunkin’s seasonal lineup of apple cider, pumpkin, maple, and almond coffees and treats that were launched in late August.
“At Dunkin’, we love keeping guests fueled through every season, and Halloween is no exception. With beloved treats like our Spider Donut and new menu items like the Potion Macchiato, we’re excited to give customers a delicious way to celebrate the spooky season,” Dunkin’ vice president of category management Beth Turenne said in a statement. “Whether it’s picking up a Munchkins Bucket for trick-or-treating or sharing festive donuts with friends and family, we’ve got everything needed to make Halloween a little sweeter.”
Contact Bret Thorn at [email protected]
