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CKE Restaurants, the parent company of Carl's Jr. and Hardee's, has launched a loyalty program.

CKE Restaurants, parent of Carl’s Jr. and Hardee’s, launches loyalty program

Customers get a free menu item as soon as they sign up

CKE Restaurants Inc., the parent company of quick-service chains Hardee’s and Carl’s Jr., launched a loyalty program on Wednesday called My Rewards.

Upon registering, customers get a choice of a free Western Bacon Cheeseburger, Famous Star burger or Hand-Breaded Chicken Sandwich with any other purchase.

The company based in Franklin, Tenn., said members would get other offers over the course of the year, including 10% off a digital order, and buy one get one deals.

Additionally, members get 10 “Stars” for every dollar they spend, which can be redeemed for free menu items at the 150-, 300- and 500-star thresholds.

At 150 Stars they can get items such as a cookie, a biscuit at Hardee’s or a 5-piece order of French Toast Dips at Carl’s Jr. At 300 Stars they can get a breakfast biscuit, sandwich or burrito, and at 500 stars they can select premium items including Angus burgers.

As part of the program’s launch, members will get double Stars through May 17.

Chief brand officer Chad Crawford said feedback on the program had been positive in pilot markets including Atlanta, Nashville, Las Vegas, Denver and Colorado Springs, Colo.

“In today’s digital-first age, we want to reward our loyal customers in a fun and engaging way that brings craveable flavors to their fingertips and offers the VIP treatment while encouraging new guests to sign up as well,” Crawford said in a release announcing the program. “We were extremely pleased by the positive feedback from superfans in our pilot markets that gained early access to the program and are thrilled the national rollout is now here.”

There are more than 3,900 locations between the two brands, operating in 44 states and 42 foreign countries and U.S. territories.

Contact Bret Thorn at [email protected] 

Follow him on Twitter: @foodwriterdiary

TAGS: Technology
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