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BK counts on Spider-Man

MIAMI Burger King will tie in to "Spider-Man 3" with the April 30 launch of a "Which Spidey Suits You?" promotion.

Just as Spider-Man has to choose between his red-and-blue suit and new black suit in the movie, customers will have to choose which of the Spiderman figures the scratch off on a game card to win a prize.

Prizes include a $1 million American Express gift card, a 2007 Maserati Quattroporte Sport GT and free food.

Game pieces will be available with the purchases of a variety of menu items and value meals. Burger King also will feature Spider-Man themed toys in Kids Meals. The movie opens in the United States on May 4.

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