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Christina_Esteban_Photography_0032.jpg Christina Esteban
Copper Branch has an eager audience among vegans and vegetarians, but it also appeals to customers who are just looking to eat more healthfully.

Vegan restaurant chain Copper Branch focuses on nutrition messaging to give its plant-based menus broad appeal

Creative menu items, health-focused marketing and athlete tie-ins help raise profile of Canadian concept as it looks to growth in the U.S.

For a vegan chain to grow on a continent where only around 5% of the population never eats meat, it needs to have a broader appeal than the particular dietary interests of any one group.

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